We don't need to learn to develop marketing mix models or create perceptual maps.

These folks are often called your front line distributors. It was originated in the early 17th century. The more people you prospect, and share the business with, the more people you will personally recruit. detail in the following paragraphs. That is the secret to building depth in your team. Difference: Your email address will not be published. Whatever you do, take the time to learn tap-rooting. During your first few years in the business, you should really focus on PERSONAL RECRUITING. Sales may be broken down to

Today, I’d like to share some helpful tips with you about building width vs. depth in network marketing. Learn how your comment data is processed. You must learn to master the basic skills in our industry: prospecting, presenting, following-up, and closing. Either way you learn to implement effective marketing strategies, develop an understanding of what drives store choice and brand choice, and become proficient in the use of market knowledge and financial data for day-to-day business decisions. A serious person, a leader, is someone who is committed to the business, has leadership qualities, and is willing to put in the work consistently, for several years. The key to building width is quite simple. You just keep repeating this process in two to five legs in your organization and before you know it, you will have a team with thousands of people in it. A store may intentionally have a shallow product depth to keep inventory costs down. They are trying to find out the depth of the ocean. I once heard a famous Amway Diamond tell me that “width” made him profitable and ‘depth’ made him rich. These cookies will be stored in your browser only with your consent. Privacy Statement | Knowing what I know now, I must agree with him! You keep repeating this process over and over in depth UNTIL you find someone in that leg who is a leader, and then you RUN with them in the business.

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What would you rather have? Ideally, you are looking for three to five serious people. These are: width, length, depth, and consistency. I learned this lesson I am about to share with you from a leader in ACN. Anyone CAN learn and master these skills IF they make the decision to do so. But opting out of some of these cookies may affect your browsing experience.

No, I have never been involved with that company before, but the lesson is very important. These cookies do not store any personal information. Your width is the people you personally sponsor into your business. This website uses cookies to improve your experience. The width is all about the number of different product lines the company carries. Of all the team building concepts I have ever learned, this is hands down the most important lesson.

Although I have not personally mastered this skill yet, I’m working on it every single day.

Thus, it has a rather limited width.

Remember that this business is a numbers game, no matter what anyone else tells you. Please share our content on social media: Your email address will not be published. Width:

The measurement or extent of something from side to side; the lesser of […] This leader stated that a good network marketer could personally recruit two people and build a team with millions of reps by using a process called tap-rooting.

Depth: As soon as your new person sponsors someone, you help that person go and sponsor someone. All Rights Reserved.

Depth: Depth is the distance from the top or surface to the bottom of something.

Intensity, bottom, extent and declination. Which method do you prefer and why? Your email address will not be published. We'll assume you're ok with this, but you can opt-out if you wish. What are your thoughts about width vs. depth in MLM?

Psalm 107:8 Oh that men would praise the LORD for his goodness, and for his wonderful works to the children of men! The fundamental change lies in the application of analytics and research. You also have the option to opt-out of these cookies. But we should be able to understand and interpret them.

Then you go work with the next new person. It can be done, but it’s tough. the depth. Proverbs 25:3 The heaven for height, and the earth for depth, and the heart of kings is unsearchable. Click here for instructions on how to enable JavaScript in your browser. Like fighter pilots, marketers too can be trained with combat simulators that authentically reflect market realities.

Click here for instructions on how to enable JavaScript in your browser. strategies and plans.

Using my formula, based on my own experience, you will have to personally recruit 90 to 150 distributors to find 3-5 serious leaders. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Market Intelligence and Data Visualization. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Destiny is unique. The metrics pertaining to the sales per store are covered Knowing what I know now, I must agree with him! These are the major differences between building width vs. depth in network marketing. Remember this, “width is for show, but depth is for dough.” Most serious leaders in our industry focus on building depth, rather than building width. You need to focus on personal recruiting UNTIL you find enough serious people to work with. Leave a comment below to let me know what you think. But the real challenge lies in developing expertise in the interpretation and the application of market intelligence.

into the search bar. Your email address will not be published.

This means they might only stock 3 to 6 SKUs of each product in the store. Remember, width gives you instant profitability, but depth gives you long-term security.

two components — width and depth — the number of stores distributing, and the Ultimately, you want both. another, adversely affecting the sales per store. Marketing has changed. For example, if you enter ‘mm consumer analytics’ into Chrome’s search

When you first get started in network marketing, it’s just you doing most of the work.

These measures are covered in more Most people in our industry do not have these skills when they first join the industry. Required fields are marked *. These components are interdependent— as the number It is an authentic FMCG (CPG) market simulator that accurately imitates the way consumers shop, and replicates the reports and information that marketers use at leading consumer marketing firms. in detail under the section "Measures of Assortment". The Destiny market simulator was developed in response to this challenge. A good example of a store with good breadth but less depth is a club store such as Costco, which sells almost everything under the sun, but only one or two options for each type of product.

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