In the end, customers will learn as much about themselves as the fragrance that matches their personality.”, Says Cook: “Molton Brown is a brand made by individuals for individuals connecting the perfumer and the wearer through their fragrances and working hand-in-hand with 10 visionary perfumers from a variety of ages, backgrounds and experiences in order to conceptualise truly diverse scents without demographic restrictions.”, Rosie Cook continues: “For our on-counter teams and partners, it results in a better understanding of the customer and how to communicate with them.”. Grab and 3Sixty Duty Free unveil pre-order service at Dallas/Forth Worth, L’Oréal, LanzaTech & Total debut bottle made from recycled carbon emissions, LVMH: Online sales offset store closures, but DFS still severely impacted. There is no better gift! The tool will be used in travel retail, initially within selected World Duty Free counters via tablets in Heathrow T3/T5, and Gatwick North, with the intention to roll out to more locations in the near future.

Molton Brown builds momentum for Eaux de Parfum with Fragrance Finder By Charlotte Turner | Friday, 9 August 2019 17:37 Following two successful years in duty free and travel retail, UK luxury beauty brand, Molton Brown, reveals that it will continue to build on its heritage as a fragrance house with the debut of its new Fragrance Finder…

Read More, ‘Flowers and light’: The Flora Luminare Eau de Toilette and Eau de Parfum were originally launched in 2019. In addition to this, the new tool will make Molton Brown’s extensive collection of fragrances more accessible and approachable to customers, Cook added. Welcome to Molton Brown, London’s bath and body connoisseurs since 1973. dfnionline.com, DFNI Magazine and Frontier Magazine are published by Emap, Molton Brown reveals Fragrance Finder profiling tool in-store, on Molton Brown reveals Fragrance Finder profiling tool in-store, DFNI Conference 2018 – Cruise & Ferry Retail, DFNI Conference 2014 – Race for the Rouble, DFNI Conference 2013 – Eastern European and Emerging Markets, launching its collection of Eaux de Parfum, French perfume house celebrates 20 years of olfactory artistry, Dior and Kim Kardashian ranked as most Instagrammable perfume bottles, Molton Brown joins Loop’s global effort to reduce waste.

Read More, The Eau de Parfum was launched as a follow up to the Jasmine & Sun Rose Eau de Toilette and fragrance set, which was launched in 2018. She commented: “For our on-counter teams and partners, it results in a better understanding of the customer and how to communicate with them.”. By selecting 'Accept' you allow Fragrance Direct to use … This amazing virtual fragrance consultant has thousands of fragrances stored in its memory bank – but if the scent you wear isn’t on our drop-down list, please e-mail us here and we’ll happily respond with a personal recommendation for six fragrance… Molton Brown will also showcase the new Fragrance Finder technology to retail partners in Cannes in October. Now the company is looking to reinvent its in-store fragrance experience with the launch of its new Fragrance Finder, designed to create personalised options based on character. Molton Brown will reveal more about the Fragrance Profiler and their latest releases for travel retail to buyers in Cannes from Monday 30 September to Friday October 4. The new ‘Fragrance Finder’ tool will be launched online and in selected World Duty Free counters in Heathrow Terminal 3 and Terminal 5, as well as Gatwick Airport’s North Terminal on 28 August. There is no better gift! Read More, The new fragrance launch is supported by in-store activations across the brand’s travel retail counters with World Duty Free and Lagardère Travel Retail. This is a revolutionary approach in fragrance profiling, in the sense that it doesn’t get you to think about fragrance – rather to answer questions about yourself. By selecting 'Accept' you allow Fragrance Direct to use …

Closing the beauty loop: The new partnership drives Molton Brown’s sustainability agenda, which includes reaching carbon neutrality and zero landfill by 2025. For more information contact [email protected]. Duty Free News International is owned by Metropolis International Group Limited, a member of the Metropolis Group; you can view our privacy and cookies policy here. More locations will be rolled out in the near future. The brand announced its intention to harness its rich fragrance heritage as it showcased a new collection of Eaux de Parfum in Cannes at the end of last year, bringing the brand’s total number of fragrances to 27 and ‘underlining its credentials as the new guard in British perfumery’. The travel retail Trbusiness. She said: “Molton Brown is a brand made by individuals for individuals connecting the perfumer and the wearer through their fragrances and working hand-in-hand with ten visionary perfumers from a variety of ages, backgrounds, and experiences in order to conceptualise truly diverse scents without demographic restrictions.”, “Molton Brown is a brand made by individuals for individuals connecting the perfumer and the wearer through their fragrances,” Rosie Cook says, In addition to this, the new tool will make Molton Brown’s extensive collection of fragrances more accessible and approachable to customers, Cook added. The brand said it wants to build on its modern fragrance heritage, further to launching its collection of Eaux de Parfum in Cannes at the end of last year, bringing the total number of Molton Brown fragrances to 27 and underlining its credentials as the “new guard in British perfumery”. The brand will launch its Fragrance Finder shopper experience with World Duty Free counters via tablets in Heathrow T3/T5, and Gatwick North, with the intention to roll out to more locations in the near future. In the end, customers will learn as much about themselves as the fragrance that matches their personality.”, According to Cook, the concept of humanising fragrance is one that perfectly reflects the brand’s own commitment to individuality. Instead, it aims to ‘reinvent the fragrance experience’ by humanising every aspect of the customer journey and streamlining the fragrance selection process.

This concept of ‘humanising fragrance’ is in line with the brand’s legacy which has always been about individuality and ‘making every single customer look and feel unique since the very beginning in the 1970s’, insists Molton Brown.

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